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  • Writer's pictureLelia

Heart-Centered Marketing

You don't have to be a writer to find Lauren Sapala's Firefly Magic helpful. Anyone trying to market a heart-centered business in a heart-centered way can find great suggestions. I love her ideas about relationship oriented marketing as opposed to achievement oriented marketing. People focused on relationship oriented marketing "aren't' trying to do a 'hard sell' on potential clients to rake in as much income as they can. Instead, they're devoting their energy to being thoughtful about entering into new client relationships, knowing that the highest priority is building relationships that help both parties grow and evolve."

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